10+SANO® is a trademark registered at European level that identifies products generically defined as “healthy or sustainable“, for the benefit of consumers and the entire quality agri-food chain. It groups and reinforces the values of organic with those of food and nutrition technology in response to the needs of a consumer increasingly attentive to his diet and the environmental impact of his choices, without sacrificing taste and pleasure.
The quality, selection and classification of materials are based on direct checks of the technical data sheets provided by the manufacturers and now consolidated international standards. Food plays a key role in the physical, mental and social well-being of individuals and communities. A selection necessary to make quality products.
Nutrition comes to be a real medicine for our body: it is proven that it is beneficial and essential for our psycho-physical health, but it can also become a poison for our organism. A diet based on healthy, genuine and intact foods transfers to the body all the nutrients it needs.
It represents the integration of economic objectives with social, environmental and humanitarian aspects. Respect for the health and well-being of its customers, suppliers and stakeholders are expressed in the products they produce. Values that go beyond commercial messages and claims. There is no ethics when this happens and this unfortunately happens all too often.
The label is the list of ingredients that make up the products and are regulated and mandatory by law. Commercial claims are messages that induce the consumer to buy them and, if they do not comply with the rules on misleading advertising, companies are simply sanctioned. E.F.S.A. is the European control body.
The dispensing of drinks on tap is a system that provides for the administration directly at the place of consumption thus avoiding the entire chain of containers. From their production, bottling, transport and distribution. Every consumer can make his own drink with durable containers such as the cup or thermal water bottles.
Reducing or eliminating all packaging is the best solution in terms of environmental impact. Possible on many products and still not developed on others. Today many products come to have six very often different packaging that create tons of waste that we can avoid at the source or during consumption.
” Let food be your medicine and let medicine be your food “